One of my all-time favorites from soaps made it to the big time of some hit network and almost network shows and some really big movies. For her latest box office hit she wanted to do something special and rented out a theatre in every city she went promoting the movie and gave the tickets to school kids and their parents. She also tried as much as possible to get other stars of the movie to show up. She paid for all the popcorn and drinks and probably spent a total of $50K of her own money, not the money of the studio to make it all happen.